This campaign was in collaboration with Happy Goat Coffee company for their Direct Trade Model. Their objective for this campaign was to bring the farmers, roasters, and consumers closer together to form stronger relationships.

The team I was working with and myself created both a digital concept and an event to help accomplish the goal of Happy Goat. The event was a coffee tasting event held at one of the HGCC locations in Ottawa and it was marketed through social platforms like Instagram.