This is an Advertisement for the sunglasses brand QUAY. The pronunciation for the brand’s name is (Key). Which gives the Australian based organization a unique name, similar to an illusion. I wanted to bring that same illusion to the photo. If you look at the image it is difficult to tell which direction the pair of sunglasses are actually facing. Creating the opportunity to intrigue the viewer to spend a longer time inspecting and gazing at the product in the photo.